Why We Use (and Lose) Apps: a Video by Latitude for MTV Networks
MTV Networks recently released the results of Love ‘Em or Leave ‘Em: Adoption, Abandonment, and the App-Addled Consumer, a thought leadership study conducted in collaboration with Latitude to...
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Share or Die: A Storytelling Contest for the Sharing Economy
Shareable Magazine, who partnered with Latitude on our The New Sharing Economy study, has launched a new book (with Cory Doctorow and Malcolm Harris), Share or Die: a collection of stories from young...
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L1: What Next-Gen Shoppers Really Want [Infographic]
Latitude’s Next-Gen Retail study will be published in December 2012. Sign up to be notified by e-mail when findings are available. Latitude’s L1 activities are designed to let individuals engage with...
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Infographic: Is Car-Sharing Hinting at a Global Trend Toward Access Over...
It comes as no surprise that an access-based model is gaining ground on traditional ownership for everything from digital to designer goods. Car-sharers are leading the pack, according to Latitude’s...
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Mobility on Demand: Inspiring Sustainable Lifestyles
Today’s commuter is not confined to a car or train – during Latitude’s own Tech for Transit study, participants (regular drivers who were asked to give up their cars for a time) used five different...
View ArticleToday’s Connected Traveler: a USA TODAY Study with Latitude
USA TODAY recently released the results of Today’s Connected Traveler, a thought leadership study conducted in partnership with Latitude. The study provides a look into travelers’ motivations and...
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KIDS Vision Book: A Collection of Children’s Ideas for the Future of Technology
Our Work with Kids Over the past few years, Latitude has taken a unique stance when it comes to children and technology: young people shouldn’t be merely passive recipients of media and technology, as...
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This Week in Next-Gen Shopping: Apple’s Passbook, Laying Groundwork for a...
Apple’s mobile ticket and voucher storage app, Passbook, will become available with the launch of iOS 6 this week. It will largely function as a meatier version of brand loyalty and coupon apps like...
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What Shoppers Want: Study Investigates Opportunities for Mobile-Enhanced Retail
Download the study report for Next-Gen Retail: Mobile & Beyond. Mobile information is reinventing shopping, both in-store and online. Recently, in anticipation of the holiday season, Google plotted...
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“Future Requests” for Connected Retail Spaces
Download the study report for Next-Gen Retail: Mobile and Beyond. There’s no question that online and mobile shopping are becoming increasingly ubiquitous. However, traditional brick and mortar stores...
View Article5 Innovative Mobile Shopping Apps
Through our recent L1 ThingLink Image Tagging Activity, we received some very creative requests for ways to improve shopping experiences, both on mobile devices and in physical retail environments....
View ArticleIs “Intellectual Property” a Faulty Construct Today? Everything is a Remix...
Kirby Ferguson’s Everything is a Remix is a four-part video series that examines the evolution of derivative works and addresses some of our misconceptions about the nature of creativity and...
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The Purchase Loop: an About.com Study with Latitude
Recently, we partnered with About.com on a thought leadership study, The Purchase Loop, which sought to debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern...
View ArticlePresentation Slides: Latitude & Bravo Deconstruct the Multi-Screener at the...
Last month, Latitude’s EVP, Neela Sakaria, joined Dave Kaplan, VP of Ad Sales and Digital Research at Bravo, to share findings from Deconstructing the Multi-Screener, a multi-phase thought leader study...
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